Cosmetic chemistry; What’s it All About?

Cosmetics aren’t a relatively new invention. For at least 10,000 years, and perhaps much longer, humans have employed different chemicals to modify their look or enhance their features. Cleopatra is reported to have bathed in milk to whiten and soften her complexion, while women in Ancient Egypt employed kohl, a material containing powdered galena to […]

Benefits of POAS in Google ads.

Profit on Ad Spend (POAS) is an internet marketing and advertising campaign’s return on investment measure. The acronym ROAS stands for Return On Advertising Spending. However, it is primarily utilized in eCommerce to generate income from ad spends. So, what is the best way to use POAS as a target? You may avoid a skewed […]